Released on: April 1, 2008, 3:11 pm

Press Release Author: iolo technologies

Industry: Software

Press Release Summary: Improved global navigation, a simplified home page, and
clearer product information sharpen the company message and enhance the customer
experience.

Press Release Body: iolo technologies, a Los Angeles-based software company, has
launched a redesigned corporate website ( http://www.iolo.com ), featuring major
upgrades to its home page and global navigation.

The new home page reflects iolo\'s focus on PC Tune-up and offers fewer but clearer
paths to popular pages in www.iolo.com.

Site content is reorganized in common-sense categories. Revamped global navigation
makes it possible for customers to view any major page with a single click, and
dropdown menus offer shortcuts to all product pages, free trials, tech support, and
press information.

\'We hope to guide informed user choices,\' said Peter Losh, E-Commerce Manager for
iolo technologies. \'The iolo site is simpler now, but it\'s like the difference
between playing cards strewn across a table and cards neatly organized by suit.
Online shoppers get frustrated when you make them work too hard to find the right
information, and frustrated shoppers seldom become customers.\'

For most site visitors, the \'right information\' means product detail and resource
pages for System Mechanic ( http://www.iolo.com/sm/std ) and System Mechanic Pro (
http://www.iolo.com/SM/7/pro ), iolo\'s award-winning PC care utilities. System
Mechanic, which offers over 40 advanced PC performance tools in a single integrated
console, is the most comprehensive PC Tune-up product on the market. System Mechanic
Pro adds several layers of data protection with anti-virus software, a powerful
firewall, military-grade data destruction, and several other security tools.


ABOUT PC TUNE-UP

PC Tune-up refers to a category of products designed to maintain a computer in peak
running order. All computers slow down with use as their owners install and
uninstall software, add and delete files, and perform any of the normal activities
that leave file remnants, fragmented drives, registry conflicts, and errors that
impair PC performance.

Microsoft Windows has long included several basic performance utilities that clean
up junk files and organize hard drive space. The best PC Tune-up utilities go well
beyond Windows in both power and scope, resulting in performance close to the level
of a computer just out of the box. iolo technologies, which has focused on PC
Tune-up for nearly a decade, has emerged as the industry leader in this rapidly
growing class of software.


ABOUT IOLO TECHNOLOGIES

iolo technologies ( http://www.iolo.com ) is a privately held firm specializing in
PC Tune-up. The Los Angeles-based company also develops award-winning security
utilities, which it integrates in the professional version of System Mechanic PC
Tune-up software. iolo products are carried in over 15,000 retail stores and are
also available from all major e-tailers, by mail order, and from a host of
international distributors and resellers.


Web Site: http://www.iolo.com

Contact Details:

iolo technologies, LLC
7470 North Figueroa Street
Los Angeles, CA 90041
press@iolo.com
http://www.iolo.com
tel: 323 257-8888
fax: 323 257-8885